摘要
从产品识别概念出发,论述产品识别与人的认知心理,得出可供设计遵循的基本视觉识别规律,最后举例说明视觉识别在企业形象和产品设计中的成功案例,渗透出产品视觉识别对企业和产品设计的重要研究价值。
Based on product identity, the product identity and human cognitive psychology were elaborated, conclusions of basic visual identity law for design were made and successful examples of visual identity in enterprises' images and product design were given which showed the important research value of visual identity for enterprises and product design.
出处
《成都纺织高等专科学校学报》
CAS
2008年第2期68-70,共3页
Journal of Chengdu Textile College
关键词
产品识别
认知心理
视觉识别
product identity, cognitive psychology, visual identity