摘要
媒介融合是传媒领域新兴的一种发展趋势,作为一种经济现象来看待,它本质上构成了一种多层面、多角度的创新:肇始于技术创新,诉诸于制度创新,深化于产业创新,表现为产品创新。这四大创新为媒介融合发展策略的本质内涵、发展条件提供了很好的注解,对于我国的传媒实践亦具有指导性的意义。
The blending of mass media is a new development trend in the mass media circle. As a phenomenon of the economic existence it constitutes the multi-circles and poly-angles innovation. This innovation begins from technology, all kinds of systems deepening industries new creation and mass media products appeared in different forms. The above-mentioned four aspects of innovation are of instructive significance for mass media development strategy and conditions that the fine explanation has been provided.
出处
《湖南城市学院学报》
2008年第2期62-64,共3页
Journal of Hunan City Univeristy
基金
湖南省广电局研究课题(20070710)
关键词
媒介融合
技术创新
制度创新
产业创新
产品创新
mass media mixture
technical innovation
system innovation
industrial innovation
new-type products
