摘要
旅行社搭便车现象近年在社会各领域表现尤为突出。国内当前反旅行社搭便车现象的齐云山、神农架和峨嵋山模式都是从形成旅行社横向外部一体化、景区的销售垄断优势展开的。而对旅行社反搭便车现象寻求解决方案,可从完善市场体制、加深旅行社横向一体化、建立合理奖惩制度及扩大品牌效应等方面下功夫。
The phenomenon ＂Freeriding＂ in travel agencies appears frequently in recent years. The models of Qiyun Mountain, Shennongjia and E-mei Mountain adopt some measures to prevent that. In order to seek more ways to solve the problem, we need to pertect the marketing system, strengthen the unity of travel agencies, set up scientific policies of rewarding and punshment and broaden the trademark effect.
出处
《衡阳师范学院学报》
2008年第1期47-49,共3页
Journal of Hengyang Normal University
关键词
旅行社
搭便车
对策
travel agency
＂free-riding＂
suggestion
