摘要
多模式是话语的基本属性,而决非一个新现象,但这一基本属性却一直不为人们所重视。近年来,随着科学技术的发展,话语的多模式性越来越突显出来,有关多模式话语的研究也被排上语言学家的研究日程。作为一种社会实践,话语通过各种符号模式的共同作用参与社会建构。本文应用多模式话语和批评性社会符号学理论来分析北京申奥会徽中所传达的和谐理念。
Muhimodality of discourse is by no means a new phenomenon, but instead can be seen as an intrinsic attribute of discourse. And it has not received enough attention. In recent years, with the development of technology, muhimodal discourse has become more and more salient and research about it has now been put on the agenda of linguists. As a social practice, discourse plays a role in social construction by means of the intersemiosis of various media modes. This paper analyses how the concept of harmony is constructed through multiple modes which use the Beijing Olympic bidding emblem.
出处
《外语学刊》
CSSCI
北大核心
2008年第2期107-112,共6页
Foreign Language Research
基金
国家社科基金项目"语言权势与社会和谐转型期中国机构语言的社会效果研究"(05BYY042)的阶段性成果
关键词
多模式话语
批评性社会符号分析
和谐理念
北京申奥会徽
muhimodal discourse
critical social semiotics
the concept of harmony
Beijing Olympic bidding emblem
