摘要
本文对媒介产品附加值的内涵、构成、特性及意义进行了探讨。认为媒介产品附加值具有双重性、系统性、可变性等特性;提高媒介产品的附加值有利于优化媒介产业结构,提高媒介竞争力和受众忠诚度。
The article studies the meaning, composition, qualities and significance of additional value of medium product, The author holds that additional value of medium product has double qualities, systematicness and changeability, It is useful to optimize industrial structure, improve medium competitiveness and the loyalty degree of audience.
出处
《新闻界》
CSSCI
北大核心
2008年第2期37-39,共3页
Journalism and Mass Communication
关键词
媒介产品
附加值
特性
现实意义
medium product additional value quality significance
