摘要
在市场经济条件下,高等学校的发展离不开公共关系管理,通过有效的公共关系工作,可以提高高校的公共关系形象,提升学校的竞争力,可以增进学校与社会的沟通,使高等院校的教学活动更加符合社会的需求。
Under the market economy conditions, to develop institutes will hardly do without public relations management. Through effective work on public relations, institutes＇ image on public relations can be improved, competitive can be enhanced. It can also promote the connection between institute and society, and advance institutes＇ teaching activities to fit the social requirements.
出处
《宿州学院学报》
2008年第1期21-23,共3页
Journal of Suzhou University
关键词
高等院校
公共关系
高校形象
沟通
职业理念
Institutes
Public Relations
Institutes＇ Image
Promote
Occupation idea
