摘要
21世纪网络营销已成为营销发展的必然趋势。联想集团开展电子商务近十年,网络营销是提高企业竞争力、开发网络市场以及与国际接轨的必经之路。联想迅猛的发展势头引起了国际电脑界的广泛关注,但面对跨国公司的大举入侵(戴尔的网络直销),联想为了巩固自身在国内电脑老大的地位,必然需要相应的网络营销策略来应对。
In 21^th centuy, network operatino has becoming a tendency. Legand group has implemented electronic business nearly ten years, network operation is the only way to improve enterprise＇s competitive power and connect with international market. Legand group＇s fast development has absorbed the attention of international computer enterprise. Facing the chanllenge from transnational corporation, for consolidating legand group＇s status, legand needs corresponding network operation to cope with.
出处
《边疆经济与文化》
2008年第4期34-35,共2页
The Border Economy and Culture
关键词
网络营销策略
渠道
联想集团
network operation tactics
way
Legand group
