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OPTIMAL PRICING OF A PERSONALIZED PRODUCT

OPTIMAL PRICING OF A PERSONALIZED PRODUCT
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摘要 This paper deals with optimal pricing of a personalized product such as a personal portrait or photo. A new model of the pricing structure inspired by two real-life cases is introduced to the literature and solved to obtain optimal photo sitting fees and the final product price. A sensitivity analysis with respect to the problem parameters is performed. This paper deals with optimal pricing of a personalized product such as a personal portrait or photo. A new model of the pricing structure inspired by two real-life cases is introduced to the literature and solved to obtain optimal photo sitting fees and the final product price. A sensitivity analysis with respect to the problem parameters is performed.
机构地区 School of Management
出处 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2008年第1期30-35,共6页 系统科学与系统工程学报(英文版)
关键词 Personalized product PRICING salvage loss Personalized product, pricing, salvage loss
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参考文献1

  • 1[1]Murthi,B.P.S.and Sarkar,S.(2003).The role of the management sciences in research on personalization.Management Science,49(10):1344-1362 被引量:1

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