摘要
物流时代,企业应从市场营销的角度有效分析物流。从表层的产品货物流动,到深层的客户需求、产品、价格、销售渠道、服务水平等,本质上都是企业利润的流动。企业应有机融合物流与营销策略,根据物流服务的特点,结合客户的个性化需求,开发适销对路的产品。优化供应链,控制成本,扩大销售,增强企业竞争力。
The times of commodity circulation, enterprise should efficiently analysis commodity circulation from the angle of marketing. The customer demand, product, price, sales channel and service horizontal etc that go to deep layer from the product goods flow of surface layer, in principle, which is the flow of enterprise profit. Enterprise should organic combination commodity circulation and sale strategy, according to the characteristic of the service of commodity circulation, combine the personalized demand of customer, and develop the readily marketable products. Optimizing the supply chain, controlling cost, enlarging sales, and strengthening enterprise competitiveness.
出处
《中国市场》
北大核心
2008年第6期140-141,共2页
China Market
关键词
物流
市场营销
分析
commodity
circulation marketing
analysis
