摘要
农产品质量是农产品非价格竞争的基础。农产品质量特性不仅具有多维性,还具有隐蔽性,而隐蔽性的质量特性往往又是农产品非价格竞争中消费者最关心的问题。农产品质量特性的隐蔽性造成了市场信息不对称,如果缺乏必要的信息传递与质量保障机制,就会造成农产品非价格竞争失序,从而在长期内降低地区(国家)农产品非价格市场竞争力。
The quality of the agricultural product is the foundation of the agricultural product non-price competition. The agricultural product quality characteristic has multi-dimension and concealment. The concealment of the agricultural product quality characteristic results in the market information asymmetry. If the market lacks the essential information transmission and the quality safeguard mechanism, the non-price competition of the agricultural product will be out of order, and the non-price market competition ability of the agricultural product of the region （nation） will be decreased in the long-term.
出处
《长江大学学报（社会科学版）》
2008年第1期73-75,共3页
Journal of Yangtze University（Social Sciences Edition）
关键词
农产品
质量
信息
不对称
agricultural product
quality
information
asymmetry
