摘要
孝文化是孝感最具特色的文化,为孝感建设中华孝文化名城奠定了深厚的文化基础。文章从理念战略、管理战略、形象战略三个方面论述了孝感孝文化名城建设的C I战略,并为孝感孝文化名城建设提出了若干政策建议。
Filial culture is the most characteristic culture in Xiaogan, which establishes the deep cultural basement. This paper deals with the CI strategy of Xiaogan to build famous filial cultural city in China, including mind strategy, management strategy and image strategy, and also puts forward several policy suggestions.
出处
《孝感学院学报》
2008年第1期33-36,共4页
JOURNAL OF XIAOGAN UNIVERSITY
关键词
孝文化
名城建设
理念战略
管理战略
形象战略
filial culture
to build famous city
mind strategy
management strategy
image strategy
