摘要
面对竞争日趋激烈的媒介生态环境,公交车载移动电视因其独特的传播优势蕴涵着诱人的商业价值和广阔的市场前景。面对发展中的重重困境,公交车载移动电视要想获得经济效益和社会效益的双赢局面,需要进一步明确发展理念、确定产业标准、把握受众需求、实施自主创新,在收视环境和收视效果上开拓创新。
In the face of increasingly competitive medium environment, mobile TV on the bus holds unique predominance with considerably enticing commercial values and broad market prospects. However, in the face of many difficulties in the development, mobile TV needs to obtain both economic and social benefits. It should further define development philosophy, establish industry standards, grasp the audience demand, and implement independent innovation strategy to improve its environment and effects in order to raise its ratings.
出处
《江苏广播电视大学学报》
2008年第1期55-57,共3页
Journal of Jiangsu Radio & Television University
