摘要
分析了长三角地区乡村旅游联合营销的必要性与可行性,提出了基于各省(市)旅游行政管理部门在乡村旅游联合营销中的职能、区域行业协会主导的联合营销以及地方乡村旅游企业的联合营销3个层次的长三角地区乡村旅游联合营销对策。
The necessity and feasibility of collaborative marketing for rural tourism in Yangtze River Delta were analyzed. The strategies for collaborative marketing of rural tourism enterprises in Yangtze River Delta were put forward based on 3 levels, such as the province tourism administrative department level, the regional guild level and the local enterprises group level.
出处
《安徽农业科学》
CAS
北大核心
2008年第5期2124-2125,2128,共3页
Journal of Anhui Agricultural Sciences
关键词
长三角地区
乡村旅游
联合营销
必要性
可行性
对策
Yangtze River Delta
Rural tourism
Collaborating marketing
Necessity
Feasibility
Countermeasure
