摘要
医院文化与医院品牌两者相辅相成,其目的都是为了提升医院的美誉度与老百姓对医院的信任度。医院文化建设与医院品牌建设对于促进医院发展具有重要的意义。医院品牌打造要与医院文化创新并重。
The hospital culture and hospital brand both are mutual complement ,whose purpose is to promote the hospital＇s reputation and common people＇s credit standing.The hospital cultural reconstruction and the hospital brand construction are of vital significance to the development of hospital.
出处
《安徽卫生职业技术学院学报》
2008年第1期3-4,共2页
Journal of Anhui Health Vocational & Technical College
