摘要
随着移动通信技术和Internet技术的进一步融合,移动商务获得了迅速的发展,时商业竞争环境产生了巨大的影响。移动商务的接受研究成了理论界和实业界都感兴趣的共同话题。本文基于前人的综述和对手机用户的访谈提出了内容传递类移动商务应用的用户接受模型,并通过问卷调查的实证研究对模型中的假设进行了检验,证实了TAM模型是适合于解释内容传递类移动商务应用的用户接受行为的。
With the further convergence of mobile communication technology and Internet, mobile commerce is developing rapidly, which has a great influence on the business competitive environment. So research on the adoption of MC becomes a common interest of both theory circle and industry circle. This paper firstly brings forward to an adoption model of content delivery mode MC application based on literature review and interview with MC regular users. After collecting the data from a survey on mobile phone users, the data are used to verify the hypothesis proposed in the model. The results of the research confirm that TAM is suitable for explaining the user acceptance behavior of content delivery mode mobile commerce.
出处
《上海管理科学》
2008年第1期31-35,共5页
Shanghai Management Science
基金
国家自然科学基金面上项目资助(项目编号:70572027)
关键词
移动商务
内容传递类
用户接受
Mobile Commerce
Content Delivery Mode
User Acceptance
