摘要
通过实地调查和数据收集,结合电力商品的特点,对广西玉林地区人口、社会经济、自然区位和政治法律、社会文化等电力营销宏观环境因素进行分析,在分析的基础上从电力商品的产品、定价、渠道和促销4个层面出发,对电力营销策略进行探讨,并针对玉林地区提出相应的措施.
Based on the methods of interview and survey, related the characteristics of electric power, the macro- marketing elements of electric power supply enterprise in Yulin were analyzed. The analysis included the structure of local population, local economic, technology and social culture of Yulin. In addition to the product, price, place and promote of electric power were discussed, the relevant stratagems of electric power supply enterprise were provided.
出处
《钦州学院学报》
2007年第6期107-110,120,共5页
Journal of Qinzhou University
关键词
广西玉林
电力市场营销
宏观环境
Guangxi Yulin
electric power supply enterprise
macro -marketing
