摘要
企业社会责任在理论界和企业界已成为一个十分重要的课题,焦点问题主要集中在两个方面:一是关于企业社会责任概念的争论;二是对企业承担社会责任所持的基本态度问题,即企业是否应该承担社会责任。文章试图从企业自身的视角通过模型并加以论证,最终向企业经济主体宣告承担社会责任对其盈利目标是有利无害的,为企业迈入主动承担社会责任阶段提供了理论依据。
Corporate social responsibility has already become a very important theme in the academia and business field, which mainly focuses on two aspects： one is the debate on the conception of corporate social responsibility , the other is the basic attitude towords the social responsibility to corporate , which argues whether the corporate ought to undertake social responsibility. The article try to demonstrate and declare by a mathematic model that undertaking social responsibility is profitable on the side of the corporate angle, so that the corporate will be active and glad to undertake social responsibility.
出处
《华东经济管理》
CSSCI
2008年第1期120-124,共5页
East China Economic Management
关键词
企业社会责任
盈利
利润最大化
企业视角
corporate social responsibility
gain
maximize profit
on the side of the corporate angle
