摘要
人口迅速老龄化是我国正在面临的一个严峻问题,老年市场的开发迫在眉睫,这既带来了挑战,也带来了机遇。老年旅游市场在老年人消费市场中占据着非常重要的地位。本文阐述了发展老年旅游的可能性,分析了我国老年旅游市场的现状和特点,并在此基础上探讨了我国老年旅游市场的开发策略。
The aging population in China is becoming a serious problem we have to face. Therefore, the development of the tourism market for the aged people is a challenge and an opportunity for us as well. Tourism for the aged occupies a large part of consuming market for them and attention should be greatly paid to it. The paper has elaborated the possibility, the status quo and the characters of the tourism market for the aged. The author has a further discussion about the development strategies of the tourism market for the aged in China.
出处
《绵阳师范学院学报》
2007年第12期26-31,共6页
Journal of Mianyang Teachers＇ College
关键词
人口老龄化
旅游消费的梯度性
开发策略
the aging of the population
tourism consumption gradient
development strategy
