摘要
良好旅游形象的创立和传播,是旅游目的地开拓市场的重要手段,形象的推动效应对旅游目的地的发展起着至关重要的作用。旅游文化作为一种独立的文化形态,最外层是物质文化,中间层次包括制度文化和行为文化,核心层是精神文化。旅游文化是旅游者旅游的内在动机,是旅游资源的主要内涵,是旅游业的灵魂和支柱。旅游文化在旅游目的地形象塑造中具有重要作用。
Projecting a favorable image is an important means for a tourist destination to open up its markets since the image effect can produce a great impact on the development of the destination. Tourist culture constitutes its independent cultural formation： its outermost layer is material culture; its middle levels institutional culture and behavioral culture, and its nucleus spiritual culture. As tourist culture is tourists＇ intrinsic motivation,main content of tourist resources as well as the soul and the pillar of tourist industry, it serves as an indispensable factor in projecting a favorable image of the tourist destination.
出处
《东疆学刊》
2007年第4期40-43,共4页
Dongjiang Journal
关键词
旅游文化
旅游目的地
形象塑造
tourist culture, tourist destination, proiecting an image
