摘要
传媒产业是产业融合的重要领域。论文根据系统经济学中的资源位理论对传媒产业融合的机理进行解释,认为传媒产业融合的本质是不同分立产业之间的资源整合问题,是将非存在资源位转化为β-实际资源位、潜在资源位转化为实际资源位的过程。通过分析传媒产业硬资源与软资源的特性,针对我国传媒产业的产业融合提出了建议。
Media industry is the important area of industry convergence. Combined with the theory of resource niche, this paper explains the principle of the media industry convergence. It points out that the essence of the media industry convergence is the resource integration between different industries. In this integration process, the non -existing niche will be changed into the beta actual niche and the potential niche will be changed into the actual niche.
出处
《中国传媒大学学报（自然科学版）》
2007年第3期17-22,78,共7页
Journal of Communication University of China：Science and Technology
关键词
传媒产业融合
资源位
资源位质的相似性
media industry convergence
resource niche
niche quality similarity
