摘要
媒介分析作为传播学研究传统的五部分内容之一,不仅是要处理媒介的内容,更主要的是要分析媒介的技术手段本身,因为在信息传播过程中,传播媒介的技术手段不只是一个技术载体,而且也是一个生产性手段,媒介本身会改变信息的数量和质量,从而创造出新的文化经验。传播学视野中的媒介分析就是要站在传播现象的旁边对它进行全局的观察,发现其中媒介技术的运作原理和力线,及其所造成的文化影响。
Media Analyses, as one of the five contents of traditional research atout communication, deals with the content of media mainly analyzing the technical method of media, for this method is not only a technical carrier in the process of information communication, and it is also a means of production. Media can create new cultural experience by changing the quantity and quality of information. In the viewpoint of theory of communication, media analyses generally observe the communication phenomena by their side,and finds the operation principles and flux lines of media technology as well as the cultural influence caused by the tethnology.
出处
《安徽职业技术学院学报》
2007年第4期1-5,共5页
Journal of Anhui Vocational & Technical College
基金
广西哲学社会科学"十一五"规划2006年度立项课题研究成果(批准号:06BXW003)
关键词
媒介分析
对象
方法
media analysis
object
method
