摘要
由于种种原因,我国农村保险市场发育程度较低,很多棘手的现实问题困扰着保险业在农村的发展。通过分析农村居民的收支情况、保险消费情况以及影响农村保险市场发展等因素,对如何发展农村人身保险市场提出建议。
Due to a variety of reasons, the insurance market in the countryside is backward, in whichmany troublesome problems are perplexing the insurance development. This paper puts forward some ad- vice on how to develop the rural life insurance market by analyzing income and expenses of rural resi- dents, insurance and consuming condition as well as the factors affecting development of life insurance market.
出处
《昆明冶金高等专科学校学报》
CAS
2007年第6期44-48,共5页
Journal of Kunming Metallurgy College
关键词
农村人身保险
认知程度
营销模式
rural life insurance
cognition degree
marketing pattern
