摘要
中华老字号的发展与中华民族文化息息相关。令人惋惜的是进入现代经济社会,有些老字号未能适应市场变化而纷纷倒闭。本文应用公共关系方法,从品牌管理的角度探讨老字号的发展路径。
The development of Chinese time-honored brand is closely interrelated to the development of Chinese culture. In modern economic society, some of Chinese timehonored brand cannot adapt the environment of market, so they have been closed down. The aim of this paper is to advance the development of Chinese time-honored brand by public relations approach.
出处
《上海管理科学》
2007年第6期12-14,共3页
Shanghai Management Science
关键词
中华老字号
公共关系
品牌管理
Chinese time-honored brand
Public relations
Brand Management
