摘要
民族文化是民俗旅游发展的内核,是一个地方旅游业发展的核心竞争力所在,民族文化旅游产品的设计离不开文化的包装,它的竞争核心力取决于它的文化内涵和特色。民族文化旅游产品不仅强调民族文化旅游资源在景观方面的物化,而且重视民族文化在旅游产品的设施、服务等要素中的体现,强调旅游者在旅游过程中形成的整体上的地域文化体验,以地域文化的整体优势和具体的民族文化景观及渗透在设施、服务中的民族文化审美来吸引旅游者。
The culture is the soul of tourism, creating the foundation of traveling brand in a nation or a region. Ethnical culture is also the kernel of the ethnic cultural tourism development, on which the core competitiveness focus. Ethnic cultural tourist product not only emphasis ethnic culture tourist resources in landscape aspect transformation, and takes the ethnic culture in traveling essential factor product facility and so on, service manifesting emphasized tourists in whole ethnic culture experience which forms the traveling process, by the ethnic culture overall superiority and the concrete national culture landscape and the seepage in the facility, the service national culture esthetic attracts tourists.
出处
《边疆经济与文化》
2007年第12期20-22,共3页
The Border Economy and Culture
