摘要
数字技术的应用使得出版传播领域发生深刻变革,数字出版过程中工作流程、技术基础及产品形态的变化导致了出版传播内部产业链结构重组,数字化进程还促使出版传播业和其他传播相关产业突破了产业分工的限制,发生产业融合,寻求传播资源在更大范围内的合理配置,这些因素使得实施跨媒介出版战略成为出版传播业在数字传播时代的必然选择。
Digital technology has deeply changed the publishing communication area until now. The change took place in work flow, technology and the form of publication of digital publishing has caused the recombination of the publishing industry structure. This digitization progress has also caused the convergence among the publishing industry and other communication industries across their own industry borders for more reasonable disposition of communication resources. These facts indicate that cross - media publishing will be the inevitable choice for the publishing industry in the digital communication age.
出处
《漳州师范学院学报（哲学社会科学版）》
2007年第4期152-155,共4页
Journal of Zhangzhou Teachers College:Philosophy and Social Sciences
关键词
出版传播
数字化
跨媒介出版
publishing communication, digitization, cross -media publishing
