摘要
IBM创始人托马斯·J·沃森是经验主义管理学派的代表人物之一。他紧跟技术革命的步伐,以其远见、意志和决心,有效地把握了销售和市场,创造并满足顾客的需求;他勇于承担社会责任,致力于世界和平;他注重培训,能摆正劳资双方的关系,并积极探索危机管理策略,对企业文化作出了突出的贡献。同时,他又成功地解决了接班人问题,被誉为"世界上最伟大的推销员"。
Thomas. J. Watson Sr. , the founder of IBM, is one of the representatives of empirical managing school who runs close after the technological revolutions, creates and meets customers＇ demand , attaches importance to marketing and training, undertakes duties, sustains his home enterprises, develops enterprise culture, dedicates himselfto world peace, and handles all sorts of crises successfully, Meanwhile, he manages to arrange the successor, and is praised as the greatest salesman in the world.
出处
《河南理工大学学报（社会科学版）》
2007年第4期410-416,共7页
Journal of Henan Polytechnic University:Social Sciences
关键词
沃森
IBM
推销
危机管理
企业文化
Watson
IBM
sales
crisis management
enterprise culture
