摘要
在对国内外森林认证研究现状进行总结的基础上,通过对杭州、临安、云和、湖州4地的公众调查,运用Logistic回归模型对公众购买森林认证产品意愿的影响因素进行了分析。结果发现,影响公众购买森林认证产品意愿的因素包括森林认证的认知度、森林认证产品的价格水平、木竹制品安全性的关注程度、受教育水平等,提出了提高公众购买森林认证产品意愿的政策措施。
Summarization was made on forest certification research at home and abroad. Analysis on factors influencing public purchasing aspiration of certificated forest products were carried out by logistic regression model according the public surveys from Hangzhou, Lin＇an, Yunhe and Huzhou of Zhejiang province. The n＇esult demonstrated that influencing factors included the awareness of forest certification, price and safety of certificanted bamboo and wooden products, the public education level. Measures were offered to improve the public purchasing aspiration.
出处
《浙江林业科技》
北大核心
2007年第5期32-35,共4页
Journal of Zhejiang Forestry Science and Technology
基金
浙江省科技厅资助项目(2005C35013)
关键词
森林认证
购买意愿
公众调查
LOGISTIC回归
forest certification
purchasing aspiration
public surveys
logistic regression modell
