摘要
现如今,我国体育事业不断向市场化方向发展,同时我国作为体育大国的地位也越来越突出,这就更加需要大力发展我国的体育保险事业。我国的体育保险处于消费不足与供给缺陷的局面,为了满足现实的需求,我国需要采用商业化的运做模式,借鉴国外经验,为我国的体育事业提供更强大的保障。
In nowadays, our sports business continuously develops towards to marketization. As the sports power, we should strength the development of sports business. The condition of our sports business is in shortage of consumption and supply. In order to meet the practical requirement, the foreign experience and business operation model should be taken. The main purpose is to provide the guarantee for our sports business development.
出处
《体育科技文献通报》
2007年第12期77-78,共2页
Bulletin of Sport Science & Technology
关键词
体育保险
商业化运做
需求
供给
sport business
business operation
demand and supply
