摘要
互联网及其电子商务正在运用到社会、经济生活的各个领域。互联网和电子商务提供了一种新的经营环境。要正视网络营销,发掘并利用内在优势,发挥其作用。要开展网络营销环境调研,加强网络渠道管理与数据库营销;对网络市场进行细分;网络营销与电子商务的策略及应用。
Intemet and the electronic commerce are making use of each realm of the society, which provide a kind of new management environment. We should face the network marketing discover, make use of inside advantage, and develop its functions. At the same time we should carry on subdividing to the network market and apply of electronic commerce and network marketing.
关键词
电子商务
网络营销
市场调研
渠道管理
Electronic commerce
Network marketing
Market investigation
The management of outlet
