摘要
社会上充斥着各种各样的广告标榜语,它为树立企业形象或商品形象起到至关重要的作用,但却处于无人监管的状况中。这给虚假标榜语以滋长的温床,却让消费者处于被蒙骗、上当的边缘。因此,对广告标榜语进行一定的分析、了解定会对消费者大有裨益。
There are all sorts of advertisements. They play a critical role in establishing the image of both enter-prises and products, but at the same time, they are under a condition of unmanned superintendence, which provides an ideal place for the false advertisement to develop and endangers the consumers＇ benefits. Therefore, it will be beneficial to analyze and gain an understanding of the advertising language.
出处
《韶关学院学报》
2007年第4期97-99,共3页
Journal of Shaoguan University
关键词
商业英语广告
虚假标榜语
虚假广告
commercial advertising language
false advertising language
false advertisement
