摘要
文章结合鄂西北旅游业发展实际,对鄂西北旅游业的发展作了SWOT分析,在此基础上,分析了鄂西北旅游业发展道路的战略选择。根据发展战略的客观要求提出了组建管理机构、开发多层次产品、塑造独特旅游形象、完善旅游协调机制、创造节庆旅游品牌、创新经营管理体制等六项举措。
This paper, on the base of the tourist development situation in the northwest of Hubei province, has made a SWOT analysis on the tourist development of the northwest of Hubei Province and analyzed the strategic choice of its tourist development road. According to the objective demand of development strategy, six measures are proposed, such as, setting up an administrative org-nization, developing multi--level tourist products, creating unique tourist image, improving tourist coordinating mechanism, creating tourist brands on holidays and reforming managing system.
出处
《郧阳师范高等专科学校学报》
2007年第5期18-20,共3页
Journal of Yunyang Teachers College
关键词
SWOT分析
旅游发展
鄂西北
SWOT analysis
tourist development
the northwest of Hubei province
