2Milgrom, P. , & J. Roberts, (1986) : "Price and Advertising Signals of Product Quality. " Journal of Political Economy, 94:796 - 821. 被引量:1
3Nelson, P. , (1974) : "Advertising as Information",Journal of Political Economy, 81:729 -754. 被引量:1
4Shapiro, C. , ( 1982 ) : " Consumer Information,Product Quality, and Seller Reputation. " BELL Journal of Economics, 13( 1 ) :20 -35. 被引量:1
5Shapiro, C. , ( 1983 ) : "Optimal Pricing of Experience Goods," Bell Journal of Economics, 14 ( 2 ) :497 - 507. 被引量:1
6Sonobe, T. , D. Hu, and K. Otsuka, ( 2002 ) :"From Junks to Good Products: An Inquiry into the Wenzhou Model of Industrial Development in China", mimeo. 被引量:1
7Wilson, C. (1980) :"The Nature of Equilibrium in Markets with Adverse Selection", Bell Journal of Economics,11:108 - 130. 被引量:1
8Wolinsky, A. , ( 1983 ) : "Retail Trade Concentration Due to Consumers' Imperfect Information. " Bell Journal of Economics, 14:275 - 282. 被引量:1