摘要
慈善基金会已成为企业履行社会责任和提升竞争力与企业品牌的一部分,特别是跨国企业,慈善基金会是其拉近与公众距离,逾越民族、文化鸿沟的最好举措。而在中国造纸业中建立慈善基金会,则不仅能提升企业品牌和美誉度,还是企业履行社会责任的一种直接体现,意义非同一般。
Charitable foundations have been part for enterprises to fulfill their social responsibilities and promote their competitiveness and brand. What should be stessed is that the charitable foundations set up by transnational enterprises are the best way to get close to the public and overstep national and cultural gap.
出处
《中华纸业》
CAS
北大核心
2007年第11期79-81,共3页
China Pulp & Paper Industry
关键词
慈善基金会
造纸业
社会责任
charitable foundation
paper industry
social responsibility
