摘要
对"舍得"在塑造品牌文化理念中的失误以及造成其失误的具体原因进行分析,以此说明正确的品牌理念对于树立一个成功品牌的重要性。
According to analyzing the specific case, SheDe, the brand which lost its advantage in the complication, this article tries to illustrate the importance of the conception of a brand.
出处
《重庆文理学院学报（社会科学版）》
2007年第6期46-50,共5页
Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)
关键词
舍得
品牌理念
she de
the conception of a brand
