摘要
本文试图通过对传统的营销组合要素及其模型的分析,结合复杂消费时代需求和营销的实质性变化,探求影响顾客满意和顾客价值实现的营销组合要素,并依此建立起新的营销组合模型。
The article is trying to analyze the traditional marketing mix factor and its model, and combined with the complicated consuming ear and the vital changes of marketing to explore the marketing mix factors which intact the eustomer satisfaction and the customer value realization and to strike up a new marketing mix model.
出处
《特区经济》
北大核心
2007年第10期280-281,共2页
Special Zone Economy
关键词
复杂消费时代
营销组合模型
评价
创新
complicate consuming era
marketing mix model
evaluate
innovation
