摘要
国内旅游动机的研究大多基于一个线型的理论前提:需要——动机——行为,笔者提出旅游动机由基础动力与高层动力两部分构成,在立体层面上发生。前者由个体机能失调引发,具有弥散无对象指向性,后者由需要、兴趣构成,由具有正效价的外界旅游对象激活。自我系统评估效价,并将具正效价的多个对象与基础动力进行满足需要最大化的意义匹配,鳞选对象,形成有指向的旅游动力。其间受个体内部多层面的心理因素与外部因素影响,因而可进行多侧面、多维度的研究与应用。
The study of tourist motive is mainly based on this theoretical premise ： demand - - - motive - - - act. The author holds that the tourist motive is formed by basic force and high force. The former is caused by imbalance of individual function while the latter is formed by need and interest.
关键词
旅游动机
自我系统
准事实
效价
Tourist motive
self - system
secondary fact
beneficial result
