摘要
电子商务的发展对传统分销渠道产生了深刻影响。文中讨论了传统分销渠道的演变及其结构,研究了电子商务对分销渠道的影响,探讨电子商务与传统渠道的整合。
The development of E-commerce effects the traditional distribution channels deeply. The papers discusses the evolvement and the structure of the traditional distribution channels, studies the affection of E-commerce on the channels, discusses the integration between them.
出处
《价值工程》
2007年第8期68-69,共2页
Value Engineering
关键词
电子商务
分销渠道
整合
E-Commerce
distribution channels
integration
