摘要
对中国工程设计企业而言,资质源于计划经济,品牌则存在于成熟的市场经济;资质的实质是行业壁垒,品牌的实质则是差异化竞争。在全球经济一体化背景下,伴随着市场的成熟和业主的成熟,从资质管理到品牌管理,无疑将成为工程设计企业寻求可持续发展的战略选择。
For engineering design enterprises, qualification comes from planned economy, while brands exists in mature market economy; qualification actually is industry barrier, while brand actually is differential competition Against the background of global economy integration, transferring from qualification management to brand management is the strategic choice of the engineering design enterprises to seek for continual development.
出处
《中国勘察设计》
2007年第10期78-81,共4页
China Engineering Consulting
关键词
工程设计
资质管理
品牌管理
engineering design
qualification management
brand management
