摘要
对区域经济和产业集群的研究派生了区位品牌或地域品牌发展的研究,本文正是从地域品牌研究的视角,切合当前农业经济发展的迫切要求及新疆地域和人文资源的优势特点,以特色产业基地为基础,提出了由农产品原产地标志申请、农业企业化组织建设、农产品销售网络变革、农业科技和公共品牌投入组成的建设新疆农产品地域品牌的思路。
The studies on regional economy and industrial cluster promote the study on developing regional brand. From the perspective of regional brand, together with demands of agriculture development and resources strength in Xinjing, this paper offered a new way out to construct an agricultural brand in Xinjiang, such as regional trademark application based on special agricultural region, agricultural enterprises, reform of selling network, etc.
出处
《新疆财经学院学报》
2007年第3期5-9,共5页
Journal of Xinjiang Finance & Economy Institute
关键词
地域品牌
新疆农产品
发展策略
Regional Brand
Xinjiang Agricultural Produce
Developing Strategy
