摘要
在品牌运营过程中，价值准确定位的重要性毋庸置疑。随着客车行业传播力的不断加强，笔者认为，价值定位与客车企业母子品牌的发展已经到了必须在品牌架构体系下系统思考的时候了。
This article analyzes deeply about the importance of value orientation and development mother brand and son brand in bus arid coach industry, and points out that bus and coach enterprises must find the market value precisely, and take full advantage of forces and counter-forces between mother brand and son brand, and finally achieve the great vision Of ＂mother brand is proud of son brand, and son brand is proud Of mother brand＂.
出处
《商用汽车》
2007年第9期42-43,共2页
Commercial Vehicle
