摘要
产品创新是企业在现代市场环境下经济增长的主要方式,但产品创新项目具有很高的风险性和不确定性,产品创新项目的风险评估与管理己成为学术界和企业界所关注的重要研究课题。产品创新项目风险估计是产品创新项目风险评估的基础,是产品创新项目风险控制和管理的前提与关键。本文拟从产品市场生命周期特点出发,研究具有企业产品创新特色的、个性化的产品创新项目风险估计方法。
Product innovation is the main economic development way of enterprises in modern market environment, but product innovation projects have high risk and uncertainty. The risk evaluation and management of product innovation project have become main research project between theoretical range and enterprise range. Risk estimation of product innovation is the basis of product innovation risk evaluation and the key to risk control and management of product innovation project. This paper tries to do a study on the method of product innovation risk estimation based on product market life cycle.
出处
《系统工程》
CSCD
北大核心
2007年第5期112-115,共4页
Systems Engineering
基金
湖南省自然科学基金资助项目(05JJ30219)
湖南省教育厅科研基金资助项目(03hnjy041)
湖南省哲学社会科学基金资助项目(06YB79)
关键词
产品市场生命周期
产品创新项目
风险估计方法
Product Market Life Cycle
Product Innovation Project
Risk Estimation Method
