摘要
发轫于20世纪90年代中期的中国太阳能热水器产业．相信在不久的将来会走完它的品牌金交椅排座次之路。也许15年尘埃落定。也许七八年．就星明月淡。
The solar energy water heater industry in China has gone through three periods from the beginning to now： the popularization of the science, developing the technology, and the building of brands. The first two periods have already reached maturity, but the third period depends on state of mind. To make a brand have a unique culture calls for high-level segmentation of the brands and also brings in the problems of industrial competition. However, only brand building can make the industrial culture of solar energy water heater perfect, and bring the brands to the consciousness of the customers. Only brand building can make the brands, the enterprises and the solar energy water heater industry as a whole develop continuously. The influence caused by brand building will bring fresh life to the two former revolutions. Something popularized by science can not be forgotten by history, but it can be easily forgotten by the market. The progress of technology can not be advanced all the time. The identification of cultural idea can let the customers buy products of their own accord and also become the devotees of this brand. The customers will consciously protect and spread this brand, making the brand culture more influential in our society.
出处
《走向世界》
2007年第16期28-28,30,共2页
Openings
