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直营与特许连锁双重分布现象探析 被引量:4

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摘要 随着我国连锁企业的增多,直营与特许连锁双重分布的现象越来越普遍。本文通过国外的理论研究、直营与特许连锁的优劣比较及我国特定的商业环境和企业特点,对上述现象进行了解释,并根据该模式不足的方面对双重分布经营提出了建议。
作者 刘玉芽
出处 《广东财经职业学院学报》 2007年第4期72-75,共4页 Journal of Guangdong vocational college of Finance and Economics
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