摘要
通过中西传媒集团生成和运作模式的比较,我们看到我国传媒集团在外部管理体制、价值取向、内部运营机制等方面已经走出了一条不同于西方发达国家的发展路径,特别是现阶段我们应该以科学发展观为指导,吸取外国经验,增强自主创新能力,从社会发展观和产业发展的视角把握传媒集团化发展方向。
After the comparison of the formation of media group and its operation mode between China and the West, we conclude that Chinese media group is developing independently in external management system, value orientation, inner operation system, etc. In the current stage, media group needs to be developed socially and industrially with the guidance of scientific concept of development, experience of western countries and intensified independent innovation.
出处
《新闻界》
CSSCI
北大核心
2007年第4期48-49,98,共3页
Journalism and Mass Communication
基金
西安财经学院院级科研课题"中西传媒管理体制的比较研究"(04XCK074)的部分成果
关键词
传媒集团
运作模式
中西比较
自主创新
media group operation mode comparison between China and the West independent innovation
