摘要
2008年北京奥运会对北京的经济影响,主要表现在对有形资产和无形资产的影响两方面。前者指北京奥运会对拉动投资需求、消费需求、扩大就业等方面的影响;后者主要指奥运会对主办国经济发展环境、开放度、国家声誉度等方面的影响。建议:对北京奥运会进一步统筹规划,对经济收益进行预测,并对市场经济进行客观评估,以增强"盈利经济",减少"亏损经济"。
The effects of 2008 Olympic Games on the ecnomy of Beijing were shown mainly as tangible assets and intangible assets. The former refers to the influence of such respecs as the investmesnt demand, consumption demand, expanding employment, etc. on Beijing Olympic Games; The latter means the influence of such respects as host＇ s economic development enviromnent, opening, national reputation, the image and prestige degree, etc. on Olympic Games. It was suggested that it should overall plan to Beijing Olympic Games further,predict the economic income, and carry on objective appraisal to market economy, in order to improve ＂profit economy＂ and to reduce ＂less economy＂.
出处
《山东体育学院学报》
北大核心
2007年第5期50-52,共3页
Journal of Shandong Sport University
关键词
北京奥运会
经济
有形资产
无形资产
Beijing Olympic Games
economy
thangible assets
intangible assets
