摘要
凤凰卫视的成功有目共睹,探究其成功的原因和秘诀,对国内媒介的发展具有很好的借鉴作用。本文从内容策略、主持人品牌策略、经营战略三个方面进行论述,揭示出凤凰卫视成功的原因,供国内媒体予以借鉴和参考。
The success of the Phoenix TV is known to all. Analysing the reasons and secrets can wok as a good example to the of the domestic media. This article discusses the topic from three aspects the content strategy, the anchor tactics, the management strategy to uncover its reasons to success as a reference to the domestic media.
出处
《特区经济》
北大核心
2007年第7期276-277,共2页
Special Zone Economy
关键词
凤凰卫视
内容策略
主持人策略
经营战略
phoenix TV
content strategy
the ankor strategy
management strategy
