摘要
通过对银发旅游市场和银发族旅游消费需求分析,提出旅游企业和旅游管理部门应根据老年人旅游注重经济性与求安全舒适的特点,解决市场供给不足的问题,大力开发适合老人需求的新品种,以赢得市场的先机。
By analyzing the senior tourism market and their tourism consumption demands, the essay puts forward the tourism enterprises and tourism administrative epartments should solve the problems of insufficient supply of the market, vigorously develop the new kinds suited for the senior＇ s demands, in order to gain the market＇s opportunity according to the senior tourism＇ s characteristics of economy and safety comfort.
出处
《山东工商学院学报》
2007年第4期44-47,52,共5页
Journal of Shandong Technology and Business University
关键词
银发旅游
消费市场
旅游产品
senior tourism
consumption market
tourism products
