摘要
从利益相关者角度分析了我国商业足球比赛市场形成的原因,就近几年在我国举办的商业足球比赛门票价格的现状进行分析,然后对商业足球比赛门票价格制定的理论依据进行深入探索,最后结合中国实际对商业足球比赛门票的定价策略提出建议和对策,为我国商业足球比赛门票价格制定提供科学依据。
This paper analyzed the reason that oommercial football games dvelopment in China from an angle of persons with interrelated interests. Analyzed the present condition on the ticket price of oommercial football games in the last few years in China, then analyzed deeply the theories on the ticket price of oommercial football games. Finally, put forward the suggestion and counterplans of ticket price of oommercial football games with actual circumstance in China. It aims to provide science basis on the ticket price of commercial football games in China.
出处
《浙江体育科学》
2007年第4期4-7,共4页
Zhejiang Sport Science
关键词
商业足球比赛
市场
门票
价格
commercial football games
market
ticket
price
