摘要
基于对旅游度假区游客忠诚研究意义的认知,创新性地构建了旅游度假区游客忠诚影响机制模式,将游客忠诚影响因子概括为主观变量、客观变量、限制变量三大类,并针对其影响因子尝试建立了游客忠诚管理系统,以期为持续提高度假区游客忠诚度和市场竞争力提供理论依据。
This paper set up a tourist loyalty model for tourism resorts based on its significance, and the influencing factors of tourist loyalty could be summarized into three categories： subjective variable, objective variable and restrictive variable. Aimed at the influencing factors, the paper tried to build the management system of tourist loyalty for tourism resorts to ameliorate it so as to achieve sustainable advancement of its tourist loyalty and market competitiveness.
出处
《资源开发与市场》
CAS
2007年第9期855-857,共3页
Resource Development & Market
关键词
游客忠诚
影响机制
模式
管理体系
tourist loyalty
mechanism
model
management system
