摘要
2008奥运将近,北京如何利用奥运东风,成功地向世界营销自己值得世人关注。本文在回顾历届奥运对举办城市经济影响的基础上,指出奥运会是营销北京的绝好机会,并在此基础上提出奥运期间营销北京的策略与途径。
The 29^th Olympic Games is coming. It has catched everyone＇s attention that how to take the advantage of the Olympics to market Beijing to the world. Based on reviewing the economics impact that the Olympic Games have taken to all previous hosting cities, this paper draws a conclusion that 29^th Olympic Games is the best chance for Bejing to market itself. The strategy and approach of how to market Beijing during the 29th Olympic Games are also presented in this paper.
出处
《首都经济贸易大学学报》
2007年第4期55-59,共5页
Journal of Capital University of Economics and Business
基金
首都经济贸易大学校级科研课题<城市营销与城市竞争力研究>(编号2006XJ023)。
关键词
奥运
北京
城市
营销
Olympic Games
Beijing
city
marketing
